A search strategy that performs well in one market can underperform in another. Not because it’s flawed, but because it hasn’t been adapted to local intent, language and search behavior.
IN THE DUTCH MARKET, THIS OFTEN SHOWS UP AS:
The strategy itself is rarely the issue.
The adaptation is.
That’s where we come in. So performance carries as it should.
Effective market adaptation requires more than isolated optimisations.
The process begins by unlocking immediate opportunities, then builds the right local setup, creating a stronger foundation for rollout, refinement, and sustained performance in the Dutch market.
See where performance is being lost through weak localisation, misaligned page targeting, missing coverage, or a Dutch setup that does not match how people actually search.
Turn those findings into a clear local setup with the the right priorities, structure, and assets ready for rollout.
Move the highest-priority actions forward through selective execution, white-label support, or ongoing refinement as the market develops.
Focused sprint engagements for international companies entering or underperforming in the Dutch market, with optional support after the initial setup.
White-label Dutch SEO and localisation support designed to plug into existing teams and workflows without adding unnecessary complexity.
Before designing long-term SEO architecture, we first identify opportunities already present within the website.
Many websites contain pages that are close to ranking or areas where targeted improvements can unlock visibility quickly.
These quick wins allow measurable gains in traffic and rankings while the long-term search strategy is being developed.
Analyse how people search for the product or service in the Dutch market, identifying differences in language, demand patterns, search intent, and competition.
Review the existing website structure, page coverage, and content to determine alignment with identified search demand and reveal coverage gaps.
Define the optimal search architecture, including page hierarchy, search demand mapping, and required new pages.
Refine existing pages through content transcreation, on-page optimisation, and metadata improvements aligned with local search intent.
Expand search coverage by developing new pages based on the defined architecture and opportunity areas.
Monitor performance and refine the strategy to maintain alignment with evolving search demand.
Midas Digital is an independent SEO and localisation consultancy helping international companies adapt their search strategy for the Dutch market.
The consultancy was founded by Marnix Buijs, a Dutch native SEO consultant who has worked with international agencies and brands expanding into the Netherlands and the wider Benelux region since 2018.
Through this work, one pattern became clear: translation alone rarely reflects how search demand and behaviour differ between markets.
Midas Digital was created to bridge that gap.
Over the years, Marnix has collaborated with agencies, SaaS companies, e-commerce brands, and technology companies that rely on strong Dutch search visibility to grow in the Benelux region.
Every project follows the same principle: building sustainable search strategies aligned with how people actually search, rather than relying on short-lived tactics.
A selection of projects supporting international companies and agencies with search strategy and localisation work.
Developed large-scale keyword research, categorisation, consolidation, and keyword mapping across multiple markets. The work focused on organising search demand into a structured architecture that could support scalable content and page development.
Conducted in-depth Dutch keyword research including categorisation, search intent analysis, and trend evaluation. The research provided strategic insight into how demand evolves over time and helped inform future content and SEO planning.
Supported the localisation of Icelandair’s Dutch search presence through keyword research, keyword mapping, metadata optimisation, and content (re)writing. The work focused on aligning existing and new pages with Dutch search demand and improving the structure of pages targeting travel-related queries.
A selection of projects supporting international companies and agencies with search strategy and localisation work.
If you’re expanding into the Dutch market or want to improve your Dutch search performance, feel free to get in touch to discuss your project.
If you have any further questions, feel free to contact us.
Most projects involve international companies expanding into the Dutch market, but we also support companies improving the performance of existing Dutch-language websites.
This includes businesses entering the Netherlands for the first time as well as companies already receiving Dutch traffic that want to build a stronger search presence.
We do not provide traditional translation services.
Our focus is search localisation: adapting content, keyword targeting, and search strategy so pages perform naturally within the Dutch search landscape.
Yes. While many projects focus on SEO, we also support SEM initiatives such as localising Google Ads campaigns and aligning keyword targeting with Dutch search demand.
Keyword research and demand analysis can inform both organic and paid search strategies.
Yes. We regularly collaborate with international agencies that require native Dutch SEO expertise for localisation, keyword research, or content optimisation.
We also work directly with companies expanding into the Dutch market or improving their Dutch search performance.
Most projects involve a combination of:
The goal is ensuring content reflects real Dutch search behaviour rather than simply translating existing material.
Both.
Many collaborations begin as project-based work such as keyword research, localisation, or market-entry SEO strategy.
For ongoing needs, longer-term collaborations are also possible.
