A search strategy that performs well in one market can underperform in another. Not because it’s flawed, but because it hasn’t been adapted to local intent, language and search behavior.
IN THE DUTCH MARKET, THIS OFTEN SHOWS UP AS:
The strategy itself is rarely the issue.
The adaptation is.
That’s where Midas Digital comes in. So performance carries as it should.
Over the years, I’ve found that good SEO tends to follow a surprisingly predictable process, which suits the way I like to work. I diagnose what is holding performance back, identify the priorities most likely to drive growth and then build and execute what is needed.
The goal is not simply more traffic. It is to focus the work on the opportunities most likely to improve visibility, generate qualified leads and contribute to revenue, while adjusting as the evidence changes.
I start by reviewing the Dutch setup as it exists today, including priority pages, current search performance, local search intent, localisation quality, technical blockers and tracking.
This shows me where performance is being held back, which problems actually matter and where there are useful quick wins to act on early.
I turn those findings into a focused Dutch-market strategy tied to your business goals.
I prioritise the pages, search intents and opportunities with the strongest commercial potential, then decide what should be improved, created, consolidated or left alone.
Once the priorities are clear, I build the assets needed to execute them.
Depending on the project, this can include keyword research and mapping, metadata, page briefs, FAQ recommendations, localisation and terminology guidance, content recommendations and an implementation tracker.
I move quickly on the highest-priority changes rather than letting the work stop at recommendations.
If your team handles implementation, you get the final assets, clear implementation notes and QA support. Where it makes sense, I can also implement selected changes directly or work alongside your team to get them live.
I finish by bringing the work together into a clear view of what changed, what remains and what should happen next.
You leave with the final working assets, implementation status, a prioritised roadmap and a clear next step. From there, you can continue internally, start another focused project or bring me in for ongoing support.
For brands
Whether you are entering the Dutch market or already have Dutch pages that are underperforming, I start by finding where performance is being lost and what is worth fixing first.
From there, I turn the highest-value opportunities into a focused strategy, the assets needed to execute it and a clear path forward.
For agencies
Need extra search capacity for a client project? I can plug into a specific part of your delivery process or take ownership of a larger workstream.
That can include Dutch SEO and localisation, as well as selected English-language SEO work where you need additional capacity. Research, mapping, content, QA and implementation support can all fit around your existing team and workflows.
Midas Digital is an independent SEO and localisation consultancy helping international companies adapt their search strategy for the Netherlands and Dutch-speaking Belgium.
I’m Marnix Buijs, a native Dutch SEO consultant who has worked with international agencies and brands expanding into these markets since 2018.
Through that work, one pattern became clear: translation alone rarely reflects how search demand, terminology and behaviour differ between markets. I created Midas Digital to bridge that gap.
I lead every engagement directly. Where a project requires additional capacity or specialist input, I bring in trusted collaborators while remaining responsible for the strategy, review and final quality.
Over the years, I’ve supported agencies, SaaS companies, e-commerce brands and technology companies that rely on strong Dutch search visibility to grow.
Every project follows the same principle: adapt the strategy to how people actually search in the market, rather than relying on direct translation or short-lived tactics.
A selection of search strategy, keyword research and localisation projects delivered for international brands and agencies.
Developed large-scale keyword research, categorisation, consolidation, and keyword mapping across multiple markets. The work focused on organising search demand into a structured architecture that could support scalable content and page development.
Conducted in-depth Dutch keyword research including categorisation, search intent analysis, and trend evaluation. The research provided strategic insight into how demand evolves over time and helped inform future content and SEO planning.
Supported the localisation of Icelandair’s Dutch search presence through keyword research, keyword mapping, metadata optimisation, and content adaptation and rewriting. The work focused on aligning existing and new pages with Dutch search demand and improving the structure of pages targeting travel-related queries.
Selected work includes projects delivered directly and in collaboration with agency partners. Details are limited where confidentiality applies.
Whether you’re expanding into the Netherlands or Dutch-speaking Belgium, or need Dutch SEO and localisation expertise for a client project, send over a little context and I’ll get back to you personally.
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Most direct projects are for international companies entering the Netherlands or improving an existing Dutch website.
I also work with agencies that need Dutch SEO and localisation expertise, or selected English-language SEO support when additional capacity is needed.
Translation changes the language. Search localisation also adapts keyword targeting, terminology, search intent, page structure and messaging to how people actually search in the market.
That is the main focus of Midas Digital. Traditional translation-only assignments are not the core service.
Projects can include Dutch keyword research, search-intent analysis, keyword-to-page mapping, metadata, page briefs, content and localisation QA, selected on-page changes, technical quick wins and paid search localisation.
The scope follows the highest-priority problem rather than a fixed checklist of deliverables.
Yes. The main focus is the Netherlands, with support for Dutch-speaking Belgium where appropriate.
Search behaviour, terminology and commercial expectations are not always identical, so the intended market is defined at the start of the project.
Yes. For brands, I can work alongside internal marketing, content and development teams.
For agencies, support can cover one part of the process or the Dutch search workstream from start to finish. Assets can be prepared for your team, or selected changes can be implemented and checked after launch.
Most projects begin with a short call or a project brief.
The work is then scoped around the commercially important area, the pages involved, the assets required and who will handle implementation. Ongoing support is recommended only where there is a clear need after the initial project.
